Today I want to tell you about keywords in
your articles.
Are they really that important?
In any good recipe it is necessary to add all of
the ingredients in order. If you skip one of the
ingredients the recipe will not turn out as well
as it should.
For example, if you are baking a cake, and decided
not to put eggs in it, then you will not be happy
with the results.
The same also rings true for using the ingredients
that are called for. If you use all of the ingredients
in a cake but decide to use soy sauce rather than
vanilla then the cake will be ruined and nobody will
want to eat it.
The same is true with the articles that we write.
If we do not start out with the correct ingredients
for our articles then they too will be ruined and
nobody will read them.
The first ingredient that goes into any successful
article is the right keywords.
If you want anybody to read your article then you’re
going to have to position it in such a way that it
can be found. That is why it takes more than simply
writing on a theme in order for your article
marketing to be successful.
You need to do keyword research and then write your
articles using the proper keywords in order for them
to be found in the search engines.
How do you know which keywords to use?
Let’s say, for example, we are going to write an
article about dog training.
You might be tempted to simply use the words dog
training in your article. A simple search on Google,
using the term dog training in quotes will show you
that you are competing against over 2 million other
websites.
Sure, you will rank for this particular keyword
on Google but probably on page 237 – not what we want
What you are going to need to do is to find a phrase
that will drive targeted_traffic to your website yet
is not overly competitive.
These keyword phrases are typically known as long
tail keyword phrases.
In order to find these long tail keyword phrases
you are going to have to do some research using
one of the SEO tools available online.
This f.ree one of googles is a popular one:
https://adwords.google.com/select/KeywordToolExternal
Some of the more popular tools that serve this
purpose are Word tracker and the overture keyword
tool.
Many people have their own personal favorite keyword
research tool and all of them tend to bring something
unique to the table. By using one of these tools you
will find long phrases that people are actually
searching for.
Using our earlier example of a dog training article,
I found the keyword phrase “dog training signal”.
This particular phrase gets adequate traffic and
also has less than 2000 competing webpages on Google.
This would be a perfect long tail keyword phrase to
target, as you would be able to rank for that phrase
well.
Good articles start out with great keywords.
If you take the time to research your keywords well,
and to write your articles using those keywords,
then people will find them through the search engines.
This is a great way to get the desired traffic to
your website, those that are actually interested
in what you are writing about.
Use the right keyword ingredients when you start
and you will be baking up plenty of article marketing
success.
That’s all the article news for today!
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