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keywords in your articles

October 20, 2008 · Leave a Comment

Today I want to tell you about keywords in

your articles.

Are they really that important?

In any good recipe it is necessary to add all of
the ingredients in order. If you skip one of the
ingredients the recipe will not turn out as well
as it should.

For example, if you are baking a cake, and decided
not to put eggs in it, then you will not be happy
with the results.

The same also rings true for using the ingredients
that are called for. If you use all of the ingredients
in a cake but decide to use soy sauce rather than
vanilla then the cake will be ruined and nobody will
want to eat it.

The same is true with the articles that we write.

If we do not start out with the correct ingredients
for our articles then they too will be ruined and
nobody will read them.

The first ingredient that goes into any successful
article is the right keywords.

If you want anybody to read your article then you’re
going to have to position it in such a way that it
can be found.  That is why it takes more than simply
writing on a theme in order for your article
marketing
to be successful.

You need to do keyword research and then write your
articles using the proper keywords in order for them
to be found in the search engines.

How do you know which keywords to use?

Let’s say, for example, we are going to write an
article about dog training.

You might be tempted to simply use the words dog
training
in your article. A simple search on Google,
using the term dog training in quotes will show you
that you are competing against over 2 million other
websites.

Sure, you will rank for this particular keyword
on Google but probably on page 237 – not what we want :(

What you are going to need to do is to find a phrase
that will drive targeted_traffic to your website yet
is not overly competitive.

These keyword phrases are typically known as long
tail keyword phrases.

In order to find these long tail keyword phrases
you are going to have to do some research using
one of the SEO tools available online.

This f.ree one of googles is a popular one:
https://adwords.google.com/select/KeywordToolExternal

Some of the more popular tools that serve this
purpose are Word tracker and the overture keyword
tool
.

Many people have their own personal favorite keyword
research tool
and all of them tend to bring something
unique to the table.  By using one of these tools you
will find long phrases that people are actually
searching for.

Using our earlier example of a dog training article,
I found the keyword phrase “dog training signal”.

This particular phrase gets adequate traffic and
also has less than 2000 competing webpages on Google.

This would be a perfect long tail keyword phrase to
target, as you would be able to rank for that phrase
well.

Good articles start out with great keywords.

If you take the time to research your keywords well,
and to write your articles using those keywords,
then people will find them through the search engines.

This is a great way to get the desired traffic to
your website, those that are actually interested
in what you are writing about.

Use the right keyword ingredients when you start
and you will be baking up plenty of article marketing
success.

That’s all the article news for today!

lightidea,

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AdBrite

October 30, 2008 · Leave a Comment

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Search Engine Marketing & Keyword Consulting

October 24, 2008 · Leave a Comment

Search engines seem to be all the rage these days. Internet users want easy accessibility to various sites for shopping, entertainment, business, etc. And the best way to do this is with the help of search engines like Google, Yahoo, or Overture.

So, how do advertisers get their listings on these ever-popular sites? Google and Overture, the two major players in search engine marketing, offer two ways–organic (natural) or paid listings. We’re going to explore the latter and how you can make it work for you, particularly with respect to keyword match types.

Google Match Types:

Google AdWords is Google’s own advertising system, allowing advertisers to “create your own ads, choose keywords to tell us where to show your ads and pay only when someone clicks on them,” boasts its site. It is basically a way to purchase Google’s search engine keywords.

In order to get users to see your Google ad placement, you must first determine what keywords you will apply in relevance to your ad. Google has four different keyword matching options, each with their own stipulations as to how you can target different sets of users. General keywords generate the most impressions but often result in fewer clicks. On the other hand, by changing your matching options you can better target your ads. The options are as follows:

Broad Match: The most basic and common option – you include your keyword/keyword phrase (usually best to go with a phrase because users generally search for 2-3 words) in your keyword list. Say you list “tennis shoes” …your ads will appear when a user searches for the words “tennis” and “shoes” in any order. Furthermore, your ad will appear when a user searches for plural terms or similar variations.

Phrase Match: When you enter a keyword in quotation marks like “shower curtains” your ad will show when a user looks for this exact term in this order. It can also be viewed when someone does a search for “green shower curtains”, but not for “curtains” or “shower”. Phrase matching is obviously more targeted than broad match and is more flexible than exact match, the next option.

Exact Match: This is the most targeted option of the four. You surround your keyword in brackets – [jewelry cleaner]- and subsequently your ad will only show when a user searches for “jewelry cleaner”, in this order and without any other terms. Undoubtedly, this is extremely targeted. You are likely to receive more clicks than impressions.

Negative Keyword: Perhaps you sell dog collars of all colors–except green. You can set your keyword for dog collars but add the word green as your negative keyword. In other words, simply type in -green. If someone wants a green dog collar, he/she will not see your ad.

Overture Match Types:

Search engine marketers should note that while Google and Overture offer similar services, they apply different terms. So, be conscious of this fact when distinguishing between the different options.

Overture allows you to bid differently for each match type. There are currently three of these options, but Overture also allows for negative keywords, like Google.

Standard Match: This is the equivalent of Google’s broad match option. If your bidded search term is “diamond ring” your ad will appear when someone types that exact phrase, singular/plural variations of the words, or misspells any word/s.

Phrase Match: Overture will preserve your search term in its exact order but will also allow for other terms to be included in the query, as well. e.g.- The bided search term is “golf shoes”. If a user enters “golf shoes in size 10″ your listing will show.

Broad Match: True to form, your listing will appear when your search term is used in the broadest form. For example, if a user types in “car used in James Bond movie” and your term is “used car”…your listing will appear.

Regional Targeting:

It is important to note that there are also regional targeting options for advertisers. Google recently implemented this feature and it is sure to gain momentum. Regional targeting allows advertisers to not only specify a particular country, but states and regions, too. This option can benefit advertisers that are trying to reach people in particular areas.

If you are selling your product or services but can only provide them to a very specific area, this is a very effective option to implement. Prospects in your targeted area/s will see your ad even if they enter very general terms.

Determining what keywords you will use is an extremely difficult task. Both Google and Overture have keyword tools to assist you, but it still takes time, strategy, and good ole’ playing around to figure out what words are the most effective.

Search engine marketers need simply to put themselves in the shoes of Internet users. What terms do they commonly use? What combinations?

With some fine-tuning and research, any advertiser is sure to gain from paid search listings.

Help with website design and search engine marketing can be found at www.onlinewebconsultants.com. The specialist here are experienced and certified in search engine optimization and search engine marketing.

by: Lee Rummage

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Direct Mail Marketing Now As Easy As Email

October 24, 2008 · Leave a Comment

Is the United States Postal Service (USPS) a marketing innovator? As it turns out, the kind folks in the blue shorts are in fact making it easy for even the smallest business to duke it out with their biggest competitors by using the USPS new “mailing online (MOL)” direct mail service – check it out at http://www.usps.com/mailingonline

With MOL, you can escape the dreary part of direct mail marketing – the printing, the stuffing, the stamps, etc. MOL users simply create a document, upload it to the MOL website with their mailing list and credit card information, and press “go”. Within 48 hours, the members of your mailing list are receiving the marketing message in their postal mailboxes.

Speed & Price

The best two parts of the MOL service are the speed and the price. Jobs uploaded early in the business day can be printed and postmarked the following day. The per piece cost is not much more than the price of a single stamp since even MOL jobs sent First Class get a “presorted” USPS discount.

A 4.24 by 6 inch postcard can be printed and mailed First Class for just 24 cents. A one and two-thirds page business letter or brochure can be sent “envelope free” (the last third is needed for the address) for just 56 cents per piece. And the minimum number of pieces you can send per job? One. That’s right, while other direct mail houses turn away customers with minimums under several thousand, the USPS takes all customers and gives them all equally great service.

Before MOL you had to create your master document, drop it off at the printer, wait until it was done to figure postage, apply postage and addresses, and drop it off at the post office. This whole process could take you a whole month to finish. And if you’re say mailing from the West Coast… it would be another week before East Coast recipients received their copy. With MOL your document is printed and dropped in the mail from several dozen USPS distribution points across the country…so everyone gets their document at the same time no matter where they live in the US.

As Easy As Typing An Email

MOL users don’t need to know anything more about document creation than how to type and save a document on their hard drive. Novice computer users can use their PC “Notepad” utility and save the document as a text (TXT) file. Most users will probably use Microsoft Word and create a slightly more appealing document. You may already have access to documents through your company that have a more professional appearance. You could also invest in a copy of Microsoft Publisher as it provides many templates to choose from and makes professional document creation a snap.

Content Creation – Keep It Simple

The biggest challenge will be in generation of content you believe is worth the price of postage. The following types of content pieces will get your creative juices flowing…. pretty much write themselves….and are worth reading:

  1. Price & Product Postcards – Many of you may dream of being able to instantly contact your customers and tell them whenever you come out with a new product or price point. MOL makes that a snap. Simply write a 5-7 word headline followed by a three- sentence description ending with a phone number or web address for more information.
  2. Personal Postcards – Remember your customers birthday, anniversary, graduation or other significant occasion. Be sure and include a brief description of some product you want to highlight…even just a web address.
  3. Monthly or Quarterly Newsletter – Most of you would look forward to writing a monthly newsletter with the same excitement as having a monthly root canal…..but the customer retention benefits and referral business make it a smart business decision. The easy way to do a one or two page newsletter would be to simply include one or more of the following:
    • Summarize price and product news…simply repeat what you sent out (or should have sent out) on the postcards.
    • Summarize industry headlines related to your business…give your views, or if you don’t have a view simply reprint the views of others (with proper attribution of course).
    • Case Study…write up three paragraphs on a new or existing customer you helped solve a problem…or their experience with one of your products.
    • Top 10 List….any of you with any experience at all can write a years worth of top 10 lists in a day. How about the top 10 benefits of a particular product? How about the top 10 reasons to (insert topic)? Or how about the top 10 mistakes made by (insert topic)?

Just Ask For Referrals!

If you do nothing else, just send out a monthly postcard asking for referrals. The commitment to a monthly postcard does two separately important things for you. It keeps your contact information in front of your customer and it reminds them on a monthly basis that they have immediate access to a friend in the “ABC” business. And of course the number one reason you don’t get referrals is you don’t ask for referrals. Well, if you’re too shy to ask in person or on the phone, let the postcard do the talking!

If you haven’t attempted direct mail marketing before because you thought it too costly, too time consuming, or too much work….think again. Things have changed in your favor. The time is right for you to give it a try.

by: Michael Lemm

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Internet Marketing Strategy – A Good Way to Start

October 24, 2008 · Leave a Comment

Internet marketing strategy, why is there a need for this kind of stuff? What can it offer a certain business related individual? How can it affect an individual’s business? Can it increase your sale or decrease it?

To begin with, an internet marketing strategy is an elaborate and systematic plan of action made by a businessman in order to gain success in terms of online business. It is also a hypothesis that proposes the direction a certain online company should go in order to fulfill its vision or goal and in order to maximize the possibility of the company’s future success. One of the benefits of an effective internet marketing strategy is that it can improve even the employees’ performance and can establish good company environment in the future.

The development of an effective internet marketing strategy can be the key ingredient of you having an online success. For you to succeed, you must develop and implement a strategic plan that includes high quality products, and attractive website with high quality user interface and the likes and of course an effective marketing strategy. Each of these steps plays an important role in your overall strategy and must be developed to its fullest potential. If even one step fails, your chances of success will be minimal.

Your internet marketing strategy is the final process of your electronic business plan. Your plan must include both short-term and long-term strategies in order to succeed. A short term internet marketing strategy includes those that bring your company temporary boost in traffic. Although these techniques are very important to your over-all plan, they are only a temporary traffic source and must not be solely relied upon.

A short term internet marketing strategy usually includes purchasing advertising, search engines and bulletin boards. Meanwhile, a long term internet marketing strategy covers those that bring you a steady stream of targeted traffic over time. These strategies will continue to produce results even years down the road. A long term internet marketing strategy usually includes freebies, content and opt-in lists.

When you create and implement a balanced internet marketing strategy; considering that you are also using both short-term and long-term strategies, you will be able to drive a steady stream of targeted traffic to your website.

Of course, developing a high quality product must also be a part of your internet marketing strategy. The key to developing a high quality product is by making them unique. It should not be in competition with hundreds or thousands of other similar products. It is also important that you give your customer or clients exactly what they want, which is a product that can fulfill a desire or necessity and provide instant gratification. Developing a great product can increase your chance to have e-business success.

Another internet marketing strategy has something to do with your website. A website is a collection of web pages and other information which includes images, sound, video files, contents, links and more. It is a related collection of web files that includes an initial file called home page.

In order to have success your website must be made or designed in order to effectively sell your products. In order to sell your products, your website must have good designs. But among the most important internet marketing strategy is to include flowery words on your website. Your graphics and images will not usually increase your sales but the content or the words on your site will. You should explain your products thoroughly or specifically while trying to convince your potential client to buy it because they need it. You have to write in order to persuade a person to buy your product. You must make them see that your product is a suitable solution to their problem.

In order to persuade your readers or clients to buy your products, you must use powerful headlines that demands attention; you must intrigue them, catch their interests or create curiosity; you must also provide product details or service details; and of course a call for action.

Among the most effective internet marketing strategy is by advertising. Online advertising is an internet marketing strategy that is defined as a paid promotion of your goods, services, your company and your ideas. Most online marketers see online marketing as part of an overall promotional strategy.

by: George Wood

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Want To Know The Secret To Free Advertising?

October 24, 2008 · Leave a Comment

Want to know the secret to free advertising?

Free advertising; sounds a bit contradictory doesn’t it?

Well there is a number of ways it can be achieved. Subscribing to the free advertising programs is always an option and they are very good and provide an excellent opportunity to network with like-minded people. A lot of the people we encounter in the programs are very knowledgeable and very friendly. So we could do a lot worse.

Then, of course we can spend hours, days, weeks clicking on traffic exchange pages to attempt to increase traffic to sales pages. A lot of people believe that this is the best way to secure sales and subscribers. Although it can be very effective isn’t everyone doing this for the same reason, kind of cancels itself out wouldn’t you say. The ratio of time spent clicking to actual subscribers can make it seem monotonous and ineffectual. This can be very disheartening. All that said it is a way of increasing traffic but unless you’ve got something that no-one else has and that everyone wants then its a little naïve to expect spectacular results.

Using safe lists and the traffic exchanges to capture names and create lists is another recommended method. Again though, unless your product is unique and totally desirable the results to work ratio is quite small. It does work, but it also takes months.

All of these methods are used every day to good effect because we all know that you can’t get something for nothing. Hard work equals results……eventually.

So what’s the alternative to hard work? The answer is to pay a little money for software or manuals that are specifically designed to do the job. There are a lot of e-books and software out there and most are very effective but you shouldn’t have to pay a fortune and neither should you have to spend your money on something that might work. You need proven sales methods and tac tics. If this can’t be ably demonstrated then you’re wasting your money. I’m sure that’s just common sense but there seems to be a multitude of manuals and software that makes huge promises that may or may not deliver.

The first and most important aspect is to promote exclusive content. Lots of promotions are for the same things and you could purchase something from one place that you can pick up for free somewhere else. This seems to be quite common. So affiliating yourself with products that are only available from one place is an excellent step forward as is affiliating with someone who has proven sales ability. Perhaps this sounds unlikely but it is possible.

There are a number of proven internet gurus who have made fortunes in online sales because they have excellent sales ability. Their advertising works and they build a steady subscriber base. But this isn’t the norm. Most of them will readily share their knowledge and give great assistance and advice. But there is one affiliate program that really stands out.

My net marketing is an excellent affiliate program. It only provides exclusive software that the CEO has used himself to create his own online empire. This guy has developed a subscriber base of four million in twenty four months. Read that again; four million subscribers in twenty four months. He shares his sales and advertising tac tics with all affiliates and helps to create a great opportunity to sell his exclusive software and online information.

My Free ad Secrets and Super free ad secrets stand out as amazing resources and provide all the information and places to advertise you need to create a successful campaign. But this is just an example of two of the excellent products available.

So if you’re looking for specialist, tried and tested software and information then you should start right here. If you’re looking to affiliate then again you should start right here. You can earn as an affiliate as well as on individual sales.

by: Tim Guy

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Find Your Niche – the Internet Marketer’s Goldmine

October 24, 2008 · Leave a Comment

If you haven’t heard the word ‘niche’ being batted around by Internet Marketers then you haven’t been listening. Finding a niche has become the antidote to competing in overly saturated online markets.

What is a niche?

According to Merriam-Webster’s Online Dictionary a niche is described as “a place, employment, status, or activity for which a person or thing is best fitted… a specialized market”.

Have you noticed that despite the closing of many businesses in these harsh economic times, the local hobby train store is still around? That the ‘hole-in-the-wall’ eatery is thriving? Or that trends such as scrapbooking can start with a bang and still close within a year when four similar businesses start up in the same area?

The online business world reflects the same trends as experienced in the offline world – often with faster turnover and startup rates. Those who promote a product or site that targets a small, select audience can tap into a market that is otherwise not being served. Despite the limitations of the client base, the targeted nature of the business creates a devoted and active market – the aim of any business.

HOW DO I FIND A NICHE?

Finding a niche requires diligent research. Whether you have access to software that harvests and sorts information or you take a manual approach you must first start with ideas.

With a pen and paper (or computer, if that’s more comfortable) brainstorm a list of businesses, products and industries. Create a list of keywords and phrases you think would be used by individuals looking for these items online.

Use a software program such as Wordtracker or a free resource such as the Overture Keyword Selector Tool to find keywords for your niche that have a high amount of traffic.

Although a program like Wordtracker makes it easy to find details such as how many sites compete for that market, you can also do your own research.

Concentrate your attention on question phrases such as “how do I…” or “where can I…”. These questions will clue you into potential markets that need servicing.

Next, look in Google Answers. Type one of your keywords into the search area. What questions are being asked and how much are people willing to pay for answers? If you find a group of keywords with a high number of questions then enter these words in your browser’s search engine. What sites come up? Do they provide answers or solutions to the problem? How are they making money? Can you see an opportunity to service these individuals?

Finding a niche can open the door to a profitable online business. Research the market and be certain that your product or service is valuable to this group. Find forums or groups that target this audience and pay close attention to their concerns.

If you can help these people you WILL make money. The best of both worlds!

by: Mike Parker

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Effective Internet Advertising

October 24, 2008 · Leave a Comment

Free internet advertising is one very important method for promoting your products and services to thousands of free ads. You’ve probably found this article because you did a search for “free advertising” on an internet search engine. If you have taken the time to research search engine placement, methods of obtaining a high search engine ranking, or Internet advertising, you have probably heard of Google Adwords.

Two of the most popular and successful advertising techniques on the Internet are pay per click campaigns and natural search engine optimization campaigns. If your company is not competing at the level it should be, perhaps it is time you looked into focusing more of your time and efforts into Internet advertising techniques that are successful. You will not only get the best results with a carefully designed system for generating Internet advertising for your blog, but you will also be able to sustain good results over a long period of time, which is what serious business and successful entrepreneurship is all about.

With a good well designed selling system in place, not only will you be able to get the best results while generating Internet advertising for your blog, but success will be virtually guaranteed. This difference with blog advertising rates is important because in the print media world, ad rates can not go below a certain point because if they do, the publication will cease to be profitable. In the print media, space is limited by the cost of production which keeps ad rates high and makes the balance of content versus advertising critical to the financial success of any print publication that relies on advertising.

Free internet advertising makes it easy for you to put free ads on several of the premier quality web sites whenever you want, for free. You know that you are visiting the forum merely for the free advertising for your website but it is better not to make this obvious if you want other members to react well to your advertising. Internet forum etiquette demands that you spend a little time “lurking” ie logging in at the forum and reading previous and current threads before you even think of starting to use the forum for advertising.

Whether you write your own articles or pay a ghostwriter to write your articles for you, the combined cost of creating and distributing your article is far less than the value of advertising that you will receive in exchange for the reprint use of your article. When you write articles that are consistent with the topics that your potential clientele will read, you are able to consistently target the people you need to reach with your advertising. If an advertiser is already paying 20 cents per click and your blog Internet advertising rate card charges them what works out to about 5 cents per click and there is a promise of the same or an even better conversion rate, you have won over that advertiser.

I have been paying for traffic and one of the best sources of targeted traffic is through pay per click search engines (PPC) or pay for placement search alternatives like Google adwords or Yahoo Sponsor Listings, formerly Overture. Google adwords and Yahoo Sponsor Listings are the kings of pay per placement search engines. And if you are in a highly competitive niche, the cost per visitor in pay per click search engines is pumping up day by day.

For more information, make sure you follow the link in the recourse box below now.

by: Tsuyoshi Suzuki

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How to Make Your Keywords Work

October 20, 2008 · Leave a Comment

How to Make Your Keywords Work

Keywords used in the visible text of a blog post are considered as among the big factors that determine how a site will rank in the SERP. Using keywords effectively can therefore increase a site’s chances of “getting noticed” by the search engines. Here are ways on how to make keywords work for a web page:

1. Use descriptive keywords with lesser competition. Many people advice the use of keyword research tools when writing articles but top ranking keywords may not always be the best as there can be tons of people using the same keywords. Using single word keywords can prove to be very competitive so the use of keyword phrase will be a good option. Another way to do this is to “localize” your keyword (e.g. Davao Jobs instead of Jobs). This post provides tips on how to best localize a keyword. Remember to use related keywords and synonyms.

2. Do not break your keyword phrase. Keyword proximity refers to the closeness of your keywords in your page or article. The closer the keywords in your article are, the better. This is best applied when using keyword phrases. It is best not to put stop words such as “in” and “at” between important keywords in your article. Example:

Eden is one of the best Davao tourist spots

is better than

Eden is one of the best tourist spots in Davao

Another good example of using keyword proximity is here. Proper use of forward and reverse proximity must also be observed (eg: optimizing website vs website optimization) because they may have different ranking results.

2. Place your important keywords in the beginning and end of your article.This is otherwise referred to as observing keyword prominence. Important keywords, particularly the keyword that you want to rank on should ideally be placed in the beginning of the first paragraph. Using the primary keyword in the last paragraph is also advised.

3. Emphasize your keywords.The v7n blog says that bold texts have more weight than regular texts. Italized words words are also given more emphasis than regular words in your article so use bold or italic texts in your target keyword. Remember not to abuse the use of these specialized texts though, highlighting a keyword once or twice is enough.

4. Avoid over stuffing your article with keywords. I have noticed that I have been using too much keywords lately particularly in my sites that display google ads. Nevertheless some SEO experts already say that keyword density is useless as this is not related to keywords’ proximity and prominence. On the other hand, some SEO people also say that overstuffing articles with keywords will have undesirable results. Search engines reportedly penalize the use of excessive keywords and see this as a form of “keyword spamming”. So what is the ideal keyword density? Garry Conn says 3% to 6% for keyword density is ideal. This tool can be used to check a page’s keyword density. Nevertheless, I want to take heed of this advice from bigoakinc.com: If too many keywords make your article sound silly, then take them out. You should after all, write for humans and not for search engine robots.

5. Use alt tags. Search engines “read” texts so make your images “readable” by using the alt tags. Alt tags are used to describe an image and serve as a text keyword. The general format for the alt tag is <img src="image.jpg" alt="keyword phrase" title="keyword phrase" />. According to searchengines.com, the search engines do not penalize overstuffing alt tags with keywords. Nevertheless, better be careful than sorry so be cautious when using alt tags in your image.

6. Optimize keywords one at a time. Do not optimize a number of keywords in one article or page. Concentrate on one keyword one at a time. You can use related keywords in your post but make sure that you focus on one keyword that you will use in your title tag, emphasize and place in the beginning of the article.

7. No black hat please. Be careful not to use “hidden texts” by avoiding text colors which are of the same or near the color of your background. Many consider this as a popular form of black hat SEO which can result in your site being penalized by the search engines.

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How to Do Affiliate marketing?

October 20, 2008 · Leave a Comment

——– How to Do Affiliate marketing? ——–

Affiliate marketing is the way to earn on the
internet by selling other people’s products.

I love it because I don’t have to worry about
product creation, websites and all the other
dramas dealing with a own product of my own.

This makes affiliate marketing perfect for
beginners.

You basically need just 2 things to make money
with affiliate marketing…

1. Your affiliate link to a quality product

2. Targeted_traffic seeing the offer

If you go to www.Clickbank.com (sign up is free)
you’ll find thousands of products ready to promote
with your simple affiliate link in a huge range
of niche markets.

I also have a few products on my site where I
offer 100% commissions to resellers. Take a look
at http://www.InfoSteals.com – Info products
you can download for a steal!

All you need to promote those products is a
paypal account. If you don’t have one yet,
get one today: https://www.paypal.com

——-Some “Affiliate” rules to follow——–

** Don’t just choose any old product. Choose a
product that is in demand and is quality. Do some
research about your niche first.

** Don’t send any traffic from anywhere. Make sure
you send traffic that is interested in the product.

** The product must be good or you’ll get refunds
and damage your reputation.

** Buy the product before promoting and read
it or use it to actually see how good it is.

** Cloak your affiliate links to prevent affiliate
commission hi-jacking.

** You can send traffic directly to your link
but it’s better to pre-sell them with a blog
post or Squidoo lens etc.

** Better yet, build a list of your own, then
follow up to pre-sell them more and close more
sales once you have got their trust.

** If a product or niche is not converting into
dollars for you, cut your losses and move on.

That’s your quick 5 minute lesson with “Stu Sensei”!

I hope you can apply it to your own online
business and see more profit daily!

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The formula for success

October 20, 2008 · Leave a Comment

Just a quick note to let you in on how marketing
to any niche works. You need to get this right
if you want to succeed on the internet or any
business.

There are 4 parts to marketing.

1. A target market (a group of people with a common
interest eg. body builders)

2. A product (physical or digital)

3. An offer (to get the sale $$$)

4. Delivery of the product (satisfy the customer)

You take away any one of these parts and you’re not
going to be in business very long. However, there is
a special formula to make these pieces work together
for pr.ofit.

** You need the right market
** You need the right product
** You need the right time

Just think of it like fishing. Go to the wrong place
and the fish won’t bite. Use the wrong bait..the fish
won’t bite. Go at the wrong time….no fish!

Whatever you do..don’t be trying to sell diet pills
to guys going bald…that’s the wrong market and wrong
product.

We can’t control time but we can control people’s
emotions and impulses to a certain extent. Direct
marketing
is all about getting prospects to “act now”
or take some type of action…either try your product
or buy it.

And that brings me to another important point.

Action is needed by you, the marketer to get things
done. Do some research, find a market, find a product,
send out your offer and deliver the goods.

That’s the formula for success.

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